Sneak Peek: Target’s New Hispanic Campaign, #SinTraducción - Sobremesa

What do the Spanish words “arrullo,“sobremesa” and “estrenar” have in common? They all have a starring role in #SinTraducción, Target’s new Hispanic campaign that features words with no English equivalent. A first-of-its-kind for Target, #SinTraducción is a sweeping celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture.