Nuestros Toyota son mucho más que autos. El tuyo merece llevar el nombre que le pusiste.

Toyota is celebrates a milestone this year after serving a decade as the top automotive brand for Hispanics and they are sharing the love through their Mother’s Day sale through May 10 offering the Camry and Corolla for deep discounts at Northern California Toyota dealers. Toyota is committed to maintaining its relationship with the Latino community for all its brands- Lexus, Scion and Toyota. Through the years, Toyota has understood the importance of the Latino community and created culturally relevant and in-language campaigns that engaged them through everyday life experiences.  Most notably, Toyota launched a recent campaign called “More Than a Car” or “Más Que Un Auto,” a program that acknowledges the role vehicles play in the everyday lives of Latino consumers.
 
The campaign recognizes that drivers see their cars as members of their families and give their vehicles nicknames. For instance, customers can order customized nameplates through the website www.masqueunauto.com to be mailed to them at no cost.  Tens of thousands of people have ordered the 3-D-printed nameplates, which allow them to demonstrate their love for their trusted companion and immortalize its place in the family.
 
“In creating the campaign, our challenge was to find an idea that could truly express the love between the Latino consumer and the brand. For them, their Toyotas are almost members of their families. Once the team uncovered this insight, the execution took shape quickly,” said Javier Campopiano, Chief Creative Officer at Conill, Toyota’s Hispanic marketing partner. “Today, engagement continues, owners are sharing their stories through Toyota Latino social channels and this campaign – developed to thank Latino owners for their support – celebrates the long-standing relationship between Toyota and the Latino community.”
 
Follow @Toyotalatino on Twitter to see how Toyota is engaging with the Hispanic community